Starting a YouTube Channel with 0 Subscribers

You started a YouTube channel – go you! Now it's time for an important question – who are you on YouTube? Pick a niche so you can create content that resonates with a specific audience. This will help you increase your Watch Time, which is vital for success.

“ Make more videos. More videos are more opportunities for views, more opportunities for discovery in search, more subscribers. The more videos you make, the more you can scale. ” —— Roberto Blake


Growing From 1,000 Subscribers

Your first 1,000 subscribers are the hardest to get, congrats! Growing at this level is about knowing your audience: what they care about, what keeps them watching. Don't compare your journey to anybody else's - focus on your content and your viewers.

“ Always be improving your content. Strive to be a better speaker. Strive to write a better blog post. Strive to do a better livestream. And when you do that you will win every single time. ” —— Brian G Johnson


Getting from 10,000 Subs to 100,000

At 10,000 subscribers there's more potential for revenue, and for collaborating with other creators. Viewer expectations will be higher, so if you can now is the time to invest in better gear. It's also time to get strategic: jump on trends so you can keep growing.

“ Of course you wanna take what it is that you're doing seriously, you wanna make everything look as good as you possibly can, but don't obsess over it to the point of it driving you crazy or it putting a humongous kink in your workflow. ” —— Nick Nimmin

Silver Play Button

100,000 Subs and Your First Award

You have a big channel now, big enough to attract brand deals. Focus on identifying the types of content that get the best results on your channel and replicating your own success. Learning to interpret your analytics will play a major role in that.

"Think about how I can take what I do in my niche to the next level. How can I level up my education, my skills, my communication, my depth, the quality of content I'm putting out." —— Sean Cannell

Gold Play Button

1,000,000 Subs and Beyond

You're more than a personality; you're a brand. That can be a lot of pressure, so make sure you're taking care of yourself. If you're still a solo operation then it's time to consider building a team. Your biggest challenge at this point will be keeping your content fresh and relevant.

Gold Creators include:
Molly Burke, Emma Chamberlain, Patrick Starrr, Merrell Twins, Peter McKinnon

Diamond Play Button

10 Million Subs & YouTube Royalty

You've made it. You're an internet celebrity with an entertainment empire. Only a few creators (less than 300, as of 2018) have gotten this big, and most of them have expanded into things like makeup lines, fashion brands, or traditional media. Follow your passion!

Diamond Creators include:
Liza Koshy, Markiplier, Shane Dawson, Ryan ToysReview, Rosanna Pansino, Casey Neistat

Ruby Play Button

50 Million to Infinity

Only 2 channels have ever reached this milestone. At this point you're a superstar, a titan. You are unstoppable and your biggest challenge is probably the thousands of people asking how you did it.

Ruby Creators: PewDiePie and T-Series Ruby Creators

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